Free Guide · AU Trade Owners

Find the Marketing Leaks
Costing Your Trade Business
$20–50K/Year

You're probably already spending $3k–$5k a month on ads, boosts or lead sites. The question isn't more budget. It's where it goes.

Most tradies don't have a lead problem. They have a system problem — wasted ad spend, ghost leads, and no idea what their marketing is actually returning. This report helps you find where yours is leaking.

  • A tick-box checklist of the 7 most common marketing leaks in trade businesses, one page each
  • Why boosted posts so often don't book jobs (and what to do instead)
  • How slow follow-up quietly costs you booked jobs
  • A scorecard that shows which leaks to plug first
7 Marketing Leaks Report — PDF cover

Get the Free Leak Report

10-min read. No pitch. Unsubscribe any time.

Free report No sales pitch 10-min read Built for AU tradies
Built for $1M–$5M trade businesses
Booked jobs, not likes
Straight numbers, no spin.
5.0★ on Google · 6 client reviews

Your Ads Are Running.
Your Phone Isn't.

You're putting money into Google. Boosting posts. Maybe even running proper Meta campaigns. But the jobs aren't stacking up like they should.

That's not a budget problem. That's a leak problem.

💸

Wasted ad spend

Money going into campaigns that never turn into booked jobs. The budget burns. The pipeline stays thin.

👻

Ghost leads

Enquiries coming in, then going cold. No follow-up system means jobs you already earned disappear before you even quote.

📣

Weak offer

"We do roofing" isn't a reason to act. If your ad sounds like every other tradie's ad, you're invisible.

🔍

No tracking

You can't tell which $1,000 brought in a job and which bought you nothing. That's not a strategy — that's a coin toss.

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What You'll Get Inside

✅

The 7-Leak Checklist

One page per leak, with tick-boxes. Tick the ones that sound like your business.

📊

Your Scorecard

Add up your ticks to see how leaky your setup is and which leaks to plug first.

🔧

The One-Line Fix

For every leak, the first move to make. Start plugging holes this week.

🧮

The Worked Example

A simple bit of maths you can show your partner. Plain numbers, no jargon.

Inside the Report

The 7 Leaks, One Page Each

Boosted posts feel easy. They're the most expensive way to learn nothing. No targeting. No tracking. No ROI. Just money gone — and an algorithm that pockets it.
A lead that goes cold before anyone calls back is a job you already paid to win. Follow-up that takes hours instead of minutes loses it. The job was yours — until it wasn't.
If all your work comes from one source — referrals, Google, or Facebook — one slow month can wipe your pipeline. Single-channel is a risk disguised as a routine.
Impressions. Reach. Likes. None of them pay wages. If your agency reports on these and not cost per booked job, that's the leak.
"Free quote" is not an offer. It's the default. If that's your CTA, you're competing on price before the conversation even starts.
Running ads to your homepage is like paying for a radio ad that tells people to look you up in the Yellow Pages. Traffic needs a destination built to convert.
If you can't tell which campaign booked a job, you can't make a good decision about next month's budget. Most tradies are flying completely blind.
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How We Know This

We Built This Report the Hard Way.

Not from theory. From auditing AU small business marketing systems — and burning our own ad budget on the exact same mistakes this report covers.

25+
AU SMB marketing systems audited
Trades, energy, permits, services across VIC/NSW/SA. We've seen what breaks and where.
77%
Of in-app traffic our own form silently failed on
The redirect broke on Instagram and Facebook in-app browsers. We caught it in week 3 of paid testing on our own money, and replaced the embed with a native form.
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No Pitch. No Fluff. Yours to Keep.

The report is free. Reading it doesn't trigger a sales call. If you want help after, you ask — on your terms, when you're ready.

No account access needed
Two fields, nothing else
Instant download
No hard sell
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Still Running Ads That Don't Book Jobs?

Download the free report and check the 7 spots where trade marketing systems lose jobs — before your next campaign spends another dollar.

Quick Answers

A free PDF with the 7 most common marketing leaks in trade businesses: a tick-box checklist, the first fix for each, and a scorecard. Put in your name and email, and it's on the next page and in your inbox. No credit card.
No. The report is yours — no strings attached. If you want help after reading, there's a link on the thank-you page. That's your call, not ours.
Trade business owners spending money on marketing — typically $1M–$5M revenue with a team of 5–30. If that sounds like you, you'll get value from this.
No. The report doesn't need anything from you except your name and email.
About 10 minutes. It's built to be practical, not padded. Most people read it between jobs.
It's written for owners already spending on ads, boosts or lead sites, so some of it won't apply yet. If you're thinking about adding paid, it shows what to avoid before you spend a dollar.

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